Theorie

Theorie’s mission is to improve your beauty experience. We create extraordinary formulas, tools and hair care collections using the most powerful combination of nature and technology. We’re committed to bringing you the complete beauty package: The display-worthy products.

The luxurious lathers. Quality ingredients that marry botanicals with the best of lab-formulated. Fragrances that make the person sitting next to you lean a little closer. High-end technology and effective formulas with end results that make you sparkle. Every day. It’s all here.

Theorie Argan Oil Ultimate Reforming Shampoo

Theorie

For severely damaged, unresponsive hair. Packed with nutrients, this vitamin-enriched shampoo uses Theorie’s advanced oxygen-infused technology to...

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Theorie Argan Oil Ultimate Reforming Conditioner

Theorie

For severly damaged, unresponsive hair Packed with nutrients, this enriching conditioner uses Theorie’s advanced oxygen-infused technology to harn...

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Theorie Helichrysum Nourishing Shampoo

Theorie

For Dry, Brittle and Over-Processed Hair The Theorie Helichrysum Nourishing Shampoo is an exclusive Theorie formula infused with helichrysum extra...

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Theorie Helichrysum Nourishing Conditioner

Theorie

For Dry, Brittle and Over-Processed Hair The inherent benefits of helichrysum extract work powerfully in this exclusive Theorie Helichrysum Nouris...

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Theorie Helichrysum Nourishing Hair Mask

Theorie

For Dry, Brittle and Over-Processed Hair Theorie’s most advanced nourishing and rejuvenation system, Helichrysum Nourishing Hair Mask, enhanced wi...

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Theorie Marula Oil Smoothing Shampoo

Theorie

For all hair types Discover gloriously gorgeous, radiantly smooth hair with Theorie Marula Oil Smoothing Shampoo. Delicately cleanse impurities, e...

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Theorie Marula Oil Smoothing Conditioner

Theorie

For all hair types Discover gloriously gorgeous, radiantly smooth hair with Theorie Marula Oil Transforming Conditioner. Impart extraordinary shin...

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Theorie Marula Oil Smoothing Hair Serum

Theorie

For all hair types Halt the damage! Discover gloriously gorgeous, radiantly smooth hair with Theorie Marula Oil Transforming Hair Serum. This seru...

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Theorie Purple Sage Brightening Shampoo

Theorie

Brighten and Restore Beautiful Blonde and Silver Hair Theorie Purple Sage Brightening Shampoo is professionally formulated to brighten and restore...

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Theorie Purple Sage Brightening Conditioner

Theorie

Brighten and Restore Beautiful Blonde and Silver Hair Theorie Purple Sage Brightening Conditioner is professionally formulated to brighten and res...

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Theorie Heat Shield Thermal Spray

Theorie

Halt the Damage from Excessive Heat Get gloss, nourishment and heat protection all in one. This glam spray offers thermal protection from heat sty...

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Theorie Argan Oil Restoring Hair Serum

Theorie

Use better products, get better hair. That’s our Theorie. Theorie Argan Oil Restoring Hair Serum strengthens, shields and hydrates all hair types....

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Theorie Marula & Argan Oil Smoothing Shampoo

Theorie

For severely damaged and over processed hair Rejuvenate and moisturise hair with a dual-botanical blend of marula oil and argan oil. Theorie Marul...

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Theorie Marula & Argan Oil Smoothing Conditioner

Theorie

For severely damaged and over processed hair Rejuvenate and moisturise hair with a dual-botanical blend of marula oil and argan oil. Theorie Marul...

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