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Home Pure

Pure

Pure range is blended with naturally derived ingredients which have been carefully researched to substitute more traditional synthetic ingredients. Our aim is to develop a safer, more gentle environmentally friendly hair care regime.

Nourishing and Protective
Developed with strengthening proteins and moisturising vitamins to repair damaged hair while also protecting against further harm from over exposure to sun, swimming, chemical treatments and heat styling.

Prescriptive and Preventative
Packed with organic extracts rich in antioxidants which help defend against split ends,
colour fade and breakage, making hair easierto manage with more shine.

Moisturising and Gentle
Natural moisturising and calming extracts which are soothing and gentle on the skin help relieve dryness and promote a healthier scalp. Nurturing and Soothing Pure Complex contains ten specific 100% organic extracts to maintain healthy hair and scalp.
  • Pure Goddess Shampoo
    Sale

    Pure Goddess Shampoo

    Pure

    ULTRA SOFT HYDRATION THERAPY • Organic Shea Butter, Argan Oil and Marula Oil restore moisture loss caused by natural elements, regular chemical tr...

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  • Pure Goddess Conditioner
    Sale

    Pure Goddess Conditioner

    Pure

    ULTRA SOFT HYDRATION THERAPY • Organic Shea Butter, Argan Oil and Marula Oil restore moisture loss caused by natural elements, regular chemical tr...

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  • Pure Sacred Mask
    Sale

    Pure Sacred Mask

    Pure

    INTENSE RESTORATIVE HYDRATION TREATMENT • Organic Shea Butter, Argan Oil and Marula Oil restore moisture, soften and strengthen all hair types.• E...

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  • Pure Forever Blonde Shampoo
    Sale

    Pure Forever Blonde Shampoo

    Pure

    NO YELLOW / GOLD BLONDES • Organic Melon Oil, Shea Butter and Argan Oil rejuvenate dull, yellow looking blondes caused by natural elements, swimmi...

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  • Pure Forever Blonde Conditioner
    Sale

    Pure Forever Blonde Conditioner

    Pure

    NO YELLOW / GOLD BLONDES • Organic Melon Oil, Shea Butter and Argan Oil rejuvenate dull, yellow looking blondes caused by natural elements, swimmi...

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  • Pure Colour Angel Shampoo
    Sale

    Pure Colour Angel Shampoo

    Pure

    COLOUR FADE DEFENCE • Organic Açai Oil, Shea Butter and Mongongo Oil moisturise, repair and soften fragile coloured hair.• Enriched with selective...

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  • Pure Colour Angel Conditioner
    Sale

    Pure Colour Angel Conditioner

    Pure

    COLOUR FADE DEFENCE • Organic Açai Oil, Shea Butter and Mongongo Oil moisturise, repair and soften fragile coloured hair.• Enriched with selective...

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  • Pure Precious Shampoo
    Sale

    Pure Precious Shampoo

    Pure

    REPLENISH. NURTURE. REPAIR. • Organic Mongongo Oil, Shea Butter and Argan Oil repair and replenish hair fatigued by natural elements, regular chem...

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  • Pure Precious Conditioner
    Sale

    Pure Precious Conditioner

    Pure

    REPLENISH. NURTURE. REPAIR. • Organic Mongongo Oil, Shea Butter and Argan Oil repair and replenish hair fatigued by natural elements, regular chem...

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  • Pure Precious Ends
    Sale

    Pure Precious Ends

    Pure

    LEAVE IN TREATMENT • Unique organic Goji Berry Oil, Amino Acids, powerful antioxidants and beta-carotene restore and protect against colour fade a...

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  • Pure Miracle Renew Shampoo
    Sale

    Pure Miracle Renew Shampoo

    Pure

    ANTI-AGEING AND REJUVENATING • Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion.• ...

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  • Pure Miracle Renew Mask
    Sale

    Pure Miracle Renew Mask

    Pure

    ANTI-AGEING AND REJUVENATING TREATMENT • Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water ...

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  • Pure Fusion Complex Shampoo
    Pure Fusion Complex Shampoo
    Sale

    Pure Fusion Complex Shampoo

    Pure

    Pure Fusion Complex Shampoo is developed with 'Bond Cure' technology to protect the bonds against initial breakage and repairs broken bonds from s...

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  • Pure Fusion Complex Conditioner
    Pure Fusion Complex Conditioner
    Sale

    Pure Fusion Complex Conditioner

    Pure

    Pure Fusion Complex Conditioner is developed with 'Bond Cure' technology to protect the bonds against initial breakage and repairs broken bonds fr...

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  • Pure Fusion Complex Bond Repair Treatment
    Pure Fusion Complex Bond Repair Treatment
    Sale

    Pure Fusion Complex Bond Repair Treatment

    Pure

    Pure Fusion Complex Bond Repair Treatment prevents damage and repairs hair integrity from salon processes, adds shine and lustre to hair. Rebuilds...

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  • Pure Fusion Complex Leave In Treatment
    Sale

    Pure Fusion Complex Leave In Treatment

    Pure

    Pure Fusion Complex Leave In Treatment is enriched with selective treatment oils to soften and smooth hair texture while improving hair colour int...

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  • Pure Up-Lift Volume Shampoo
    Sale

    Pure Up-Lift Volume Shampoo

    Pure

    WEIGHTLESS VOLUME AND SHINE • Organic Buriti Oil, Turmeric Oil and Sunflower Oil make fine hair come alive. High in beta carotene for shiny, thick...

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  • Pure Up-Lift Volume Conditioner
    Sale

    Pure Up-Lift Volume Conditioner

    Pure

    WEIGHTLESS VOLUME AND SHINE • Organic Buriti Oil, Turmeric Oil and Sunflower Oil make fine hair come alive. High in beta carotene for shiny, thick...

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  • Pure Beach Texture Spray
    Sale

    Pure Beach Texture Spray

    Pure

    WEIGHTLESS VOLUME / TOUSLED FINISH • Creates messy undone styles adding volume and texture.• Protects against UVA, UVB and UV damage from the sun....

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  • Pure Styling Primer
    Sale

    Pure Styling Primer

    Pure

    A blow dry styling spray with anti-humidity heat protection that cuts drying time leaving hair perfectly primed for styling. Suitable for all hair ...

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  • Pure Volumising Spray
    Sale

    Pure Volumising Spray

    Pure

    A lightweight body building root lift spray that creates dry texture and thicker hair. Suitable for all hair types. Benefits: Sulfate, paraben &a...

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