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Pure
Pure range is blended with naturally derived ingredients which have been carefully researched to substitute more traditional synthetic ingredients. Our aim is to develop a safer, more gentle environmentally friendly hair care regime.
Nourishing and Protective
Developed with strengthening proteins and moisturising vitamins to repair damaged hair while also protecting against further harm from over exposure to sun, swimming, chemical treatments and heat styling.
Prescriptive and Preventative
Packed with organic extracts rich in antioxidants which help defend against split ends,
colour fade and breakage, making hair easierto manage with more shine.
Moisturising and Gentle
Natural moisturising and calming extracts which are soothing and gentle on the skin help relieve dryness and promote a healthier scalp. Nurturing and Soothing Pure Complex contains ten specific 100% organic extracts to maintain healthy hair and scalp.
Nourishing and Protective
Developed with strengthening proteins and moisturising vitamins to repair damaged hair while also protecting against further harm from over exposure to sun, swimming, chemical treatments and heat styling.
Prescriptive and Preventative
Packed with organic extracts rich in antioxidants which help defend against split ends,
colour fade and breakage, making hair easierto manage with more shine.
Moisturising and Gentle
Natural moisturising and calming extracts which are soothing and gentle on the skin help relieve dryness and promote a healthier scalp. Nurturing and Soothing Pure Complex contains ten specific 100% organic extracts to maintain healthy hair and scalp.
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Pure Goddess Shampoo
PureULTRA SOFT HYDRATION THERAPY • Organic Shea Butter, Argan Oil and Marula Oil restore moisture loss caused by natural elements, regular chemical t...
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Pure Goddess Conditioner
PureULTRA SOFT HYDRATION THERAPY • Organic Shea Butter, Argan Oil and Marula Oil restore moisture loss caused by natural elements, regular chemical t...
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Pure Sacred Mask
PurePure Sacred Mask is an enriched, deeply restorative treatment infused with the miracle healing powers of Argan Oil and Shea Butter. Drawing on Pure...
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Pure Forever Blonde Shampoo
PureNO YELLOW / GOLD BLONDES • Organic Melon Oil, Shea Butter and Argan Oil rejuvenate dull, yellow looking blondes caused by natural elements, swimm...
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Pure Forever Blonde Conditioner
PureNO YELLOW / GOLD BLONDES • Organic Melon Oil, Shea Butter and Argan Oil rejuvenate dull, yellow looking blondes caused by natural elements, swimm...
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Pure Colour Angel Shampoo
PureCOLOUR FADE DEFENCE • Organic Açai Oil, Shea Butter and Mongongo Oil moisturise, repair and soften fragile coloured hair.• Enriched with selectiv...
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Pure Colour Angel Conditioner
PureCOLOUR FADE DEFENCE • Organic Açai Oil, Shea Butter and Mongongo Oil moisturise, repair and soften fragile coloured hair.• Enriched with selectiv...
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Pure Precious Shampoo
PureREPLENISH. NURTURE. REPAIR. • Organic Mongongo Oil, Shea Butter and Argan Oil repair and replenish hair fatigued by natural elements, regular che...
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Pure Precious Conditioner
PureREPLENISH. NURTURE. REPAIR. • Organic Mongongo Oil, Shea Butter and Argan Oil repair and replenish hair fatigued by natural elements, regular che...
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Pure Precious Ends
PureLEAVE IN TREATMENT • Unique organic Goji Berry Oil, Amino Acids, powerful antioxidants and beta-carotene restore and protect against colour fade a...
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Pure Miracle Renew Shampoo
PureANTI-AGEING AND REJUVENATING • Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion.•...
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Pure Miracle Renew Mask
PureANTI-AGEING AND REJUVENATING TREATMENT • Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water...
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Pure Fusion Complex Shampoo
PurePure Fusion Complex Shampoo is developed with 'Bond Cure' technology to protect the bonds against initial breakage and repairs broken bonds from ...
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Pure Fusion Complex Conditioner
PurePure Fusion Complex Conditioner is developed with 'Bond Cure' technology to protect the bonds against initial breakage and repairs broken bonds f...
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Pure Fusion Complex Bond Repair Treatment
PurePure Fusion Complex Bond Repair Treatment prevents damage and repairs hair integrity from salon processes, adds shine and lustre to hair. Rebuild...
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Pure Fusion Complex Leave In Treatment
PurePure Fusion Complex Leave In Treatment is enriched with selective treatment oils to soften and smooth hair texture while improving hair colour int...
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Pure Up-Lift Volume Shampoo
PureWEIGHTLESS VOLUME AND SHINE • Organic Buriti Oil, Turmeric Oil and Sunflower Oil make fine hair come alive. High in beta carotene for shiny, thic...
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Pure Up-Lift Volume Conditioner
PureWEIGHTLESS VOLUME AND SHINE • Organic Buriti Oil, Turmeric Oil and Sunflower Oil make fine hair come alive. High in beta carotene for shiny, thic...
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Pure Beach Texture Spray
PureWEIGHTLESS VOLUME / TOUSLED FINISH • Creates messy undone styles adding volume and texture.• Protects against UVA, UVB and UV damage from the sun....
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Pure Styling Primer
PureA blow dry styling spray with anti-humidity heat protection that cuts drying time leaving hair perfectly primed for styling. Suitable for all hair ...
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Pure Volumising Spray
PureA lightweight body building root lift spray that creates dry texture and thicker hair. Suitable for all hair types. Benefits: Sulfate, paraben &a...
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Pure Sensual Curls
PureCURL RELAXING CREAM • Delivers lasting curl perfection, turning frizz into soft smooth curls.• Protects against frizz caused by humidity, sun, the...
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Pure Shaping Serum
PureSTYLING VOLUME LOTION • A versatile spreadable sculpting serum that gives hair more body and shine. Controls frizz while providing a natural looki...
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Pure Styling Cream
PurePLIABLE CREAM TO CREATE SHAPE • A versatile spreadable styling cream for medium hold and natural shine.• UV, thermal and humidity defence protects...
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Pure Plumping Clay Spray
PureINVISIBLE LASTING HOLD • Creates messy undone styles adding incredible volume and sexy flexible texture.• Invisible working spray that builds incr...
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Pure Curly Girly
PureMOISTURISING CURL PRIMER DEFINE SHAPE / D-FRIZZ • Define shape and eliminate frizz for beautiful touchable natural looking curls. • UV, thermal ...
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Pure Oomph Wax Spray
PureULTRA FIRM FINISHING • Wax dry formula provides control with dishevelled volume for a casual matt finish.• High performance finishing spray.• Ther...
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Pure Finest Volumising Powder
PureFULL BODY / FLEXIBLE TEXTURE • Creates full body with flexible, invisible, natural looking texture.• Full body styling power.• Flexible texture.• ...
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Pure Extreme Lift & Deposit Colour
PurePpd free - an exciting intense range f fashion shadeds can be applied over natural or coloured hair Easy to use one step process Fast developmen...
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Pure Walnut Scrub Hair and Scalp Pre-Wash Treatment
PureIf your scalp requires a little extra TLC, look no further than Pure Walnut Scrub Hair & Scalp Pre Wash Treatment. Used as a pre-shampoo, it pr...
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Pure Halo Spray
PurePure Halo Spray is a medium hold dry texture spray perfect for styling hair with hot tools. It creates natural movement and definition while prote...
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Pure Flourish Leave-In Treatment
PurePure Flourish Leave-In Treatment is a light weight leave-in treatment designed to revitalise coloured, dry delicate hair. Enriched with nutrient r...
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Pure Colour Optimising Treatment - Copper
PureIdeal to enhance / add copper tones Instant hair colour and nourishing treatment adds copper tones to hair. Enhances existing copper tones or redu...
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Pure Colour Optimising Treatment - Rich Chocolate
PureIdeal for medium brown to light brown hair Instant hair colour and nourishing treatment adds copper tones to hair. Enhances existing copper tones ...
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Pure Colour Optimising Treatment - Red
PureIdeal to enhance / add red tones Instant hair colour and nourishing treatment adds copper tones to hair. Enhances existing copper tones or reduces...
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Pure Colour Optimising Treatment - Beige
PureIdeal for blonde to very light blonde hair Instant hair colour and nourishing treatment adds copper tones to hair. Enhances existing copper tones ...
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Pure Colour Optimising Treatment - Violet Blue
PureIdeal to tone and remove warmth on all levels Instant hair colour and nourishing treatment adds copper tones to hair. Enhances existing copper ton...
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Pure Colour Optimising Treatment - Mulberry Orchid
PureAdds soft mauve tones to blonde hair Instant hair colour and nourishing treatment adds copper tones to hair. Enhances existing copper tones or red...
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Pure Colour Optimising Treatment - Dusky Rose
PureAdds soft pastel pink tones to blonde hair Instant hair colour and nourishing treatment adds copper tones to hair. Enhances existing copper tones ...
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Pure Guardian Angel Thermal Protection Heat Styling
PurePure Guardian Angel Thermal Protection Heat Styling is a lightweight thermal protection mist which protects the hair from the heat of hot styling ...
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Pure Creme Paste Lightener
PureGentle Crème paste lightener for high performance results. Features:• Formulated with nourishing Illipe Butter for protection and hydration.• Ill...
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Pure Evolve Plex Lightening Powder
PureTime saving, high conditioning lightening powder with up to 9 levels of light. Key Features: 9 Levels of fast-acting lift, Pure Evolve Plex...
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Pure Miracle Renew Conditioner
PureANTI-AGEING AND REJUVENATING Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion. O...
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Pure Deluxe Pomade
PurePure Deluxe Pomade holds your style all day from root to tip, front to back with shine and control. Perfect for classic looks such as managing par...
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Pure Body Wash Daily Body Cleanser - Limited Edition
PurePure Body Wash 300ml A gentle body wash that creates a soft, creamy, and foamy lather for a refreshing cleanse. Deeply moisturising for soft, suppl...
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Pure Lamellar Vitality Shampoo
PureGentle cleansing lather that revitalises with every wash, enhancing softness and bounce. Perfect for those desiring increased softness and a lustro...
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Pure Lamellar Vitality Conditioner
PureSilky, creamy texture that conditions and revitalises. This conditioner enhances manageability and maintains bounce. Key Benefits: Silky Softness...
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Pure Lamellar Vitality Butter Mask Treatment
PureButter mask provides softness and instant shine with anti frizz control. Revitalising and restoring strength while leaving hair smooth and soft. Ke...
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