Loc

Loc is a new brand of professional hair tools born in Sydney, created by hairdressers for the hair obsessed. Every design blends performance, quality & considered style, resulting in tools that look beautiful, feel balanced & work effortlessly in professional hands.

Loc is for salon artists that value tools that deliver both precision & polish and for style lovers who recognise the difference professional design makes. Thoughtfully made, trend aware & timeless, Loc brings elevated, everyday luxury to every styling ritual.

We believe the tools should work as beautifully as they look. By combining sustainable materials, ergonomic design & professional performance, every Loc brush feels as exceptional as it performs.

Loc Power IQ Digital Dryer - Espresso

Loc

$399.00

$192.50

A tool that works as hard and as smart as you do, meet Power IQ. Powered by a high-speed digital motor, delivering fast drying with smart heat &...

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Loc - The Pony Brush

Loc

Designed to smooth, tame & polish, it helps you rein in every strand for flawless ponytails & clean styles. Blonde boar bristles add shine ...

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Loc Power IQ Digital Dryer - Cream

Loc

$399.00

$192.50

A tool that works as hard and as smart as you do, meet Power IQ. Powered by a high-speed digital motor, delivering fast drying with smart heat &...

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Loc The Moment - Ink Affair

Loc

A true highlighting staple, the Signature is strong, lightweight, and perfectly suited for classic highlights, seamless blends, and consistent resu...

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Loc The Moment - Rodeo

Loc

A true highlighting staple, the Signature is strong, lightweight, and perfectly suited for classic highlights, seamless blends, and consistent resu...

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The Loc Wednesdays - Hair Talk LIMITED EDITION

Loc

A true highlighting staple, the Signature is strong, lightweight, and perfectly suited for classic highlights, seamless blends, and consistent resu...

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Loc The Daily - Grande

Loc

Designed for our professional hairdressers, the Grande size is made for maximum coverage. Ideal for tip outs and large sections, it gives you the s...

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Loc The Daily - Signature

Loc

Designed for our professional hairdressers, the Signature size is our highlighting staple, built for everyday versatility. Strong, lightweight, and...

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Loc - The Dresser Brush

Loc

A finishing brush for detail, polish & finesse, it softens & smooths without undoing your style. Blonde boar bristles add shine & reduc...

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Loc - The Paddle Brush

Loc

Your go-to for everyday wins. With beechwood pins set into a natural rubber cushion, it glides through the hair to smooth, detangle & gently ma...

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Loc - The Ceramic Brush

Loc

With a vented ceramic barrel that retains heat to speed up drying & ionic pins for shape, curl, lifted roots & polished volume. Crafted to ...

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Loc - The Bristle & Pin Brush

Loc

Elevating your blow-dry by blending blonde boar bristle softness with ionic nylon pins to control, stretch & grip. Perfect for achieving bounce...

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