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Products
Joico Blonde Life Lightening Powder
JoicoIf blonde is great, BLONDER is better. Especially when you’re enhancing your golden strands with an ultra-high-lift formula that safely kicks you u...
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Joico Blonde Life Masque Color Enhancing Masque Rose Champagne
JoicoThe Joico Blonde Life Masque Color Enhancing Masque Rose Champagne 150ml is a luxurious hair treatment designed to enhance and revitalize blonde ha...
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Joico Blonde Life Masque Color Enhancing Masque Silver
JoicoThe Joico Blonde Life Masque Color Enhancing Masque Silver 150ml is a luxurious treatment designed to enhance and maintain the vibrancy of blonde a...
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Joico Blonde Life Masque Color Enhancing Masque Violet
JoicoThe Joico Blonde Life Masque Color Enhancing Masque Violet 150ml is a luxurious treatment designed to enhance and maintain vibrant blonde tones. Th...
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Joico Blonde Life Quick Tone
Joico5 minutes or less! That’s all it takes to get fast and fabulous blonde hair with Quick Tone Liqui-Crème Toners—a swift, powerful way to make ...
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Joico Blonde Life Silver Lightener
JoicoGet ready to 'steel' the spotlight with new Blonde Life SilverLight Lightening Powder that helps prime hair while processing to prepare for on-tren...
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Joico Blonde Life Violet Conditioner
JoicoNourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the colour-balancing formula that gives cool blonde hair ev...
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Joico Blonde Life Violet Shampoo
JoicoYou’ll never lose your cool with Blonde Life Violet Shampoo. A brilliant, brass neutralising cleanser, free of SLS/SLES Sulfates,* that instantly ...
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Joico Body Shake
JoicoBody Shake is a dry-texturizing finisher that helps to build lush locks with a velvety matte finish and all day volume! Body-building mist that a...
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Joico Color Balance Blue Conditioner
JoicoNow we’ve given dark brunettes the joy of Sombré highlights (think: Ombré but subtler… and better), it’s only natural to want to keep those gradual...
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Joico Color Balance Blue Shampoo
JoicoWe decided to leave brassy to the band, and give the “Sombré Set” (our new, subtle take on Ombré-highlighted brunettes) the hue they deserve, with ...
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Joico Color Balance Purple Conditioner
JoicoIt’s the color of royalty and fittingly so, since our favorite new color-correcting conditioner totally rules! Banishing disreputable brassy tones ...
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Joico Color Balance Purple Shampoo
JoicoMay the force be with you: We think our vibrant new shampoo deserves honorable mention for its ability to give the phrase “serve and protect” a who...
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Joico Color Intensity Eraser
JoicoERASE WITH EASE! Pastels or brights? Unicorn or Pinwheel technique? Which hot new haircoloring trend will your clients jump on next? Thanks to Joi...
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Joico Colorful Anti-fade Conditioner
JoicoA gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup a...
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Joico Colorful Anti-fade Shampoo
JoicoJoico Colorful Anti-Fade Shampoo is a gentle cleanser that preserves the long-term vibrancy and intensity of gorgeous hair color while washing away...
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Joico Colorful Glow Beyond Anti-Fade Serum
JoicoImagine an instant, noticeable, stunning hit of vibrancy—the kind of punch that boosts the brilliance of haircolor. That’s what you get with Glow...
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Joico Curl Confidence Defining Creme
JoicoCelebrate your texture with CURL CONFIDENCE Defining Crème, a frizz-busting boost of shine, hydration, and movement that beautifully defines every...
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Joico Curls Like Us Define & Seal Gel
JoicoCURLS LIKE US Define & Seal Curl Defining Gelée keeps curls defined, frizz-free, and full of life for up to 72 hours. With a medium-hold, build...
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Joico Curls Like Us Hydrate & Define Creme Styler
JoicoJoico Curls Like Us Hydrate & Define styling crème delivers soft, defined curls with lasting hydration and protection. Ideal for enhancing curl...
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Joico Curls Like Us Smooth & Bounce Hydrating Foam
JoicoJoico Curls Like Us Smooth & Bounce Curl Hydrating Foam boosts curl definition with lightweight, frizz-free hold. This airy foam is designed to...
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Joico Defy Damage Detox Shampoo
JoicoWash away hard water residue, trace minerals, product buildup, and copper with this deep-cleansing shampoo from Joico. Formulated with a bio-based ...
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Joico Defy Damage In A Flash
JoicoExperience a quick journey to stronger hair with Joico Defy Damage In A Flash, a revolutionary 7-second transformation that builds bonds and delive...
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Joico Defy Damage Invincible Frizz-Fighting Bond Protector
JoicoIntroducing Defy Damage Invincible Frizz-Fighting Bond Protector, a multi-tasking conditioning spray that nourishes hair with an invisible cloak o...
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Joico Defy Damage KBond20 Power Masque
JoicoUnleash your hair's potential with this powerhouse masque designed to fortify and protect your locks from damage, leaving them resilient and radian...
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Joico Defy Damage Pro Series Treatment Kit
JoicoIn two easy steps, the Defy Damage ProSeries helps protect and strengthen hair bonds—before, during, and after every chemical service— helping to e...
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Joico Defy Damage Pro Series Trial Kit - 50ml
JoicoIn two easy steps, the Defy Damage ProSeries helps protect and strengthen hair bonds—before, during, and after every chemical service— helping to ...
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Joico Defy Damage Protective Conditioner
JoicoFOR BOND STRENGTHENING & COLOR LONGEVITY Replenish moisture and build resilience every day without weighing hair down.
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Joico Defy Damage Protective Masque
JoicoFOR BOND STRENGTHENING & COLOR LONGEVITY This powerful at-home treatment goes deep to infuse hair with a brilliant, bond-strengthening defense ...
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Joico Defy Damage Protective Shampoo
JoicoFOR BOND STRENGTHENING & COLOR LONGEVITY With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swif...
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Joico Defy Damage Protective Shield
JoicoTO GUARD AGAINST THERMAL & UV DAMAGE A true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental...
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Joico Defy Damage Sleepover
JoicoRise and shine with Defy Damage Sleepover, our bedtime bond-strengthener that nourishes hair while you sleep. With a brilliant formula that fortif...
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Joico Dream Blowout Glass
JoicoDream Blowout Glass 72hr Frizz Fighter delivers long-lasting smoothness, shine, and protection for flawless blowouts that last up to three days. Th...
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Joico Dream Blowout Thermal Protection Crème
JoicoGet the blowout of your dreams Joico's Dream Blowout Thermal Protection Creme. This one-and-done blow-drying solution saves major time, shiel...
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Joico Flip Turn Volumizing Finishing Spray
JoicoIt’s the Olympics of hair maneuvers. We’re talking about that classic, flip-your-head-upside-down-for-a-volumizing-fluff drill. And we just made th...
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Joico Hair Shake Finishing Texturizer Spray
JoicoYou’ll know it’s radically different the second you shake the bottle: That’s when the stainless steel ball we’ve tucked inside (think paint-can gen...
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Joico Heat Hero Glossing Thermal Protector
JoicoThe instant you spray it on, this brilliant hair guardian springs into action, protecting each strand from the thermal assault of blow-dryers, fla...
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Joico Hold Hero High Hold & Shine Boosting Finishing Spray
JoicoThe Joico Hold Hero High Hold & Shine Boosting Finishing Spray is a premium styling spray designed to provide long-lasting hold and brilliant s...
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Joico Humidity Blocker+ Protective Finishing Spray
JoicoYou’ll be reaching for this brilliant bottle of Humidity Blocker – a serious humidity-buster that deposits an invisible shield over your fresh blo...
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Joico HydraSplash Hydrating Conditioner
JoicoWhen fine to medium hair gets thirsty, quench those delicate strands with Joico's HydraSplash Hydrating Conditioner. This conditioner is designed ...
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Joico HydraSplash Hydrating Gelee Masque
JoicoAll day long volume booster. WHAT IT DOESInstantly densifies hair by 180% with weightless fibre-dense technology making hair 80% stronger ...
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Joico HydraSplash Hydrating Shampoo
JoicoWhen fine to medium hair gets thirsty, quench those delicate strands with Joico's HydraSplash Hydrating Shampoo. This shampoo is designed to provi...
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Joico HydraSplash Replenishing Leave-In
JoicoWhen fine to medium hair gets thirsty, quench those delicate strands with Joico's HydraSplash Replenishing Leave-In. This leave-in treatment ...
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Joico InnerJoi Hydration Conditioner
JoicoThis Joico InnerJoi Hydrate Conditioner is a hydrating conditioner that nourishes and moisturizes dry and damaged hair, leaving it soft, smooth, an...
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Joico InnerJoi Hydration Detangler
JoicoThe Joico InnerJoi Hydrate Detangler 200ml is a powerful hair detangler that provides intense hydration and nourishment to your hair, leaving it so...
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Joico InnerJoi Hydration Shampoo
JoicoThis Joico InnerJoi Hydrate Shampoo is a hydrating shampoo that nourishes and moisturizes dry and damaged hair, leaving it soft, smooth, and manage...
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Joico InnerJoi Preserve Conditioner
JoicoThis Joico InnerJoi Preserve Conditioner is a high-quality hair conditioner that helps to preserve and protect color-treated hair, leaving it soft,...
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Joico InnerJoi Preserve Protective Milk
JoicoThe Joico InnerJoi Preserve Protective Milk 200ml is a nourishing hair product that helps to protect and preserve the health of your hair. What are...
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