{"product_id":"loreal-professionnel-serie-expert-vitamino-color-spectrum-purple-shampoo","title":"L'Oréal Professionnel Serie Expert Vitamino Color Spectrum Purple Shampoo","description":"\u003cp\u003eVitamino Color Spectrum Professional Yellow Tones Neutralising Shampoo by L’Oréal Professionnel, formulated with purple dyes \u0026amp; caring agents leaving hair feeling cleansed. The system helps to lock dyes within the hair fibre using patented technology*. Lock in your day 1 colour vibrancy for up to 100 days**. Up to 72hr glass shine*** Up to 72hr radiant hair*** Tone preservation*** Unwanted reflects are neutralised*** \u003c\/p\u003e\n\u003cp\u003eProven Efficacy on the 5 colour dimensions****:\u003cbr\u003e1. Shine: High Glass shine \u003cbr\u003e2. Vibrancy: Rich, vibrant colours\u003cbr\u003e3. Contrast: Optimal perception between multiple shades\u003cbr\u003e4. Tone: Helps neutralise unwanted reflects\u003cbr\u003e5. Brightness: Level of brightness and darkness are well preserved\u003c\/p\u003e\n\u003cp\u003eThe creamy purple formula instantly neutralises undesired yellow undertones for blonde hair. \u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":46625127891164,"sku":"3474637268381","price":41.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0524\/8886\/3913\/files\/000-2025-06-06T124128.380_1080x_35440fdc-3d55-440a-a762-996771365f39.webp?v=1749422498","url":"https:\/\/www.beautysupplygroup.com.au\/products\/loreal-professionnel-serie-expert-vitamino-color-spectrum-purple-shampoo","provider":"Beauty Supply Group","version":"1.0","type":"link"}