{"product_id":"color-wow-hooked-shampoo","title":"Curl Wow Hooked Shampoo","description":"\u003cp\u003e\u003cspan\u003eContaining no conditioners, silicones or moisturisers, this sulphate and residue free shampoo thoroughly cleanses the scalp. By removing heavy oils from the formulation, the scalp and hair shaft are left cleaner, and hair loss due to an unhealthy scalp is reduced. Ideal for use of clients whose hair undergoes a lot of mechanical tension such as braiding, weaving or extensions. With the inclusion of Procapil, the hair root is strengthened , anchoring hair in at the root to reduce shedding. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Curl Wow range features Color Wow's Naked Technology, a revolutionary technology for curl care powdered by the Profaxil-18 Complex. This complex works by breaking down large oil particles into \"miscro-dispersions\", allowing them to flow down the hair shaft and better penetrate the cuticle. The MEA-18 component of the complex forms a seal around the hair shaft that is weightless, while still effectively locking in moisture and smoothing frizz. This breakthrough innovation helps create perfectly bundled, glossy, bouncy curls. Wash and style curls like never before with the Curl Wow range from Color Wow.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eWhy it's WOW:\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnique, sulfate-free formula within our curl enhancing shampoo leaves NO residues for optimum scalp and hair conditions, and bouncier, weightless curls\u003c\/li\u003e\n\u003cli\u003eHooked curly hair shampoo features our proprietary Procapil® blend to help “anchor” strands at the root, preventing excessive shedding or hair loss from styling stressors (braids, weaves, extensions) \u003c\/li\u003e\n\u003cli\u003eLeaves curls’ surface film-free and optimally receptive to leave-in hydrators + moisturizing stylers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply to wet hair and massage into a lather. Rinse thoroughly and repeat. If you don’t achieve a rich, foamy lather, this means your hair has a lot of buildup and you may require a third shampoo application.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAvailable in 295ml \u003c\/p\u003e","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":47606718759132,"sku":"5060150185670","price":41.85,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0524\/8886\/3913\/files\/CW567_CurlHooked_295ml_2048x2048_2f3ef4fd-7214-40ed-b156-432c0155c833.webp?v=1771891178","url":"https:\/\/www.beautysupplygroup.com.au\/products\/color-wow-hooked-shampoo","provider":"Beauty Supply Group","version":"1.0","type":"link"}