{"title":"Color Wow","description":"\u003cp\u003e\u003cspan\u003eAt Color Wow, we focus on one thing and one thing only: solving your toughest hair problems and delivering the WOW factor. Whether it’s color protection, frizz control, or thicker, fuller hair that you’re after, our first-of-a-kind formulas have forever changed the hair game and have been honored with over 100 major beauty awards.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eAt Color Wow, we’re not just passionate about hair care products, we’re hair-obsessed. That's why we’re committed to using the highest quality science-backed ingredients. We're always pushing the boundaries of hair care innovation, exploring new ingredients and technologies to improve our products and provide you with the best possible results.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"color-wow-root-cover-up","title":"Color Wow Root Cover Up","description":"\u003cp\u003e\u003cspan\u003eFast, easy, precise, no-mess hair color mineral powder adheres to hair instantly. Water-resistant formula lasts from shampoo to shampoo, but stays put when you sleep, sweat, or swim. Formulated with a variety of pigments plus reflective particles to blend seamlessly and look naturally dimensional.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy it's WOW:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eEasy, instant, precise: just press, no mess!\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTemporary color stays until shampoo’d out (you can swim in it!)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eReflective mineral powder for a multi-dimensional, natural look\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNever stiff, sticky, or waxy like mascaras, crayons and sprays\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGreat value! 6 months to 1 year usage for one compact\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eOur root concealer has no waxes, no dyes, no PPD’s + cruelty-free\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat and taut against head, and press brush down firmly into roots, starting from scalp and working out. Do not use a sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAvailable in 6 shades \u003c\/span\u003e\u003c\/p\u003e","brand":"Color Wow","offers":[{"title":"Black","offer_id":49981272719580,"sku":"5060150185458","price":41.95,"currency_code":"AUD","in_stock":true},{"title":"Dark Brown","offer_id":49981272752348,"sku":"5060150185441","price":41.95,"currency_code":"AUD","in_stock":true},{"title":"Medium Brown","offer_id":49981272785116,"sku":"5060150185434","price":41.95,"currency_code":"AUD","in_stock":true},{"title":"Light Brown","offer_id":49981272817884,"sku":"5060150185427","price":41.95,"currency_code":"AUD","in_stock":true},{"title":"Dark Blonde","offer_id":49981272850652,"sku":"5060150185472","price":41.95,"currency_code":"AUD","in_stock":true},{"title":"Blonde","offer_id":49981272883420,"sku":"5060150185410","price":41.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0524\/8886\/3913\/files\/CRE-7065W-Award-Seal-Placement-Standard-RCU.webp?v=1776209554"}],"url":"https:\/\/www.beautysupplygroup.com.au\/collections\/color-wow.oembed","provider":"Beauty Supply Group","version":"1.0","type":"link"}